It’s a genuine price reduction based on improved costs (sourcing, logistics, or volume). It’s not a limited-time sale. We intend to keep this new everyday price unless our costs materially change.

Sales are temporary and often use countdowns or coupons. New Lower Price is our updated everyday price—no timers, no gimmicks.

Indefinitely. If costs drop again, we may reduce further; if costs rise, we may adjust.

For context. Any “compare at” reflects a genuine prior price or a legitimate manufacturer reference—never inflated for effect.

Yes. Tap Grab it Now to add to cart—your automatic extra 10% storewide savings applies with no code required.

Yes. On eligible orders of $80+, store credit is issued 30 days after delivery, valid for 365 days, and usable for up to 30% of a future order.

Standard benefits still apply. Store credit can cover up to 30% of an order per account rules.

Look for the “New Lower Price” badge near the price. The info icon explains: “Not a limited-time sale. We price up-front and keep it here unless our costs change.”

No. New Lower Price reflects stable cost improvements. If an item is truly end-of-run, we label it Last-Chance with different messaging.

We don’t retroactively adjust past orders. Your price is locked at checkout. If costs later increase, the product page will show the updated everyday price.

The product price is separate from shipping and taxes at checkout. If your order qualifies for Tariff Shield Cashback™ (orders $80+ with $80+ of items shipped from China), you can submit a post-purchase claim for store credit.

We publish improvements as soon as we can, but we don’t retro-credit prior purchases.

If a bundle’s landed cost improves, we may apply a permanent lower price to the bundle as a whole. Individual components can differ.

Our products are priced fairly every day. We only use the New Lower Price badge when there’s a verified, permanent reduction from a prior everyday price.

Visit our New Lower Price (Permanent) collection or use the site filter.