Have you ever encountered a website with many positive customer reviews and wondered how accurate they are? Temu.com is one such website. Almost every product on their website has a 4-5 star rating, but when you look at third-party review platforms like Trustpilot.com, BBB.org, and others, you see quite the opposite. So, what's going on? Why does Temu.com have so many positive reviews, whereas third-party platforms have a plethora of negative ones? Keep reading to find out.
1. Incentives for Positive Reviews behind the Closed Door
One of the main reasons why Temu.com has so many positive reviews is that it incentivizes its customers to leave positive feedback. Customers who leave a positive review on their website receive a discount or a small gift. This incentive drives up positive reviews on their website, even if the product or service is not top-notch. On third-party review platforms, no incentive can be given for leaving positive reviews, which is why you see more negative ones.
2. Ignoring Negative Reviews
Another reason why Temu.com has so many positive reviews on its website is that they tend to ignore negative ones. It is a common tactic many businesses use to avoid responding to negative reviews and only respond to positive ones. This way, they can keep their website positive while preventing a PR (Public Relations) crisis. It may be a dishonest tactic, but it works.
3. Filtering Out Negative Reviews
Another possible reason why Temu.com has so few negative reviews is that they could be filtering them out. Many businesses have been caught filtering out negative reviews to avoid damaging their reputation. However, this practice is frowned upon and is considered a violation of consumer rights. If Temu.com is caught doing this, it may face legal consequences.
4. Limited Exposure on Third-party Platforms
Another reason there are so few positive reviews on third-party platforms is because Temu.com cannot actively promote its products and services with the abovementioned incentives on these websites. Since they cannot actively promote them, there would be fewer positive reviews on those platforms, and the ones available may only be from customers who had a negative experience.
5. Different Target Audience
Lastly, Temu.com's website may target a different audience than those who leave reviews on third-party platforms. The customers who leave reviews on third-party platforms could be looking for something different from what Temu.com offers. Therefore, the reviews on those platforms may differ from the Temu.com customer "positive" experience.
In conclusion, there are various reasons why Temu.com has so many positive reviews on its website and so few on third-party review platforms. The incentives for positive reviews, ignoring negative reviews, filtering out negative reviews, limited exposure on third-party platforms, and the different target audiences could all play a role in this phenomenon. It is wise to differentiate customer "positive" reviews on its website from those negative ones of unbiased third-party review platforms. With that being said, ask yourself, "Should you trust third-party review platforms over which Temu.com has zero control or the Temu.com website where the owner has complete control?"
